Pink Ribbons, Inc.

Synopsis

Léa Pool's critical, investigative documentary Pink Ribbons, Inc. begins on a sunny day in San Francisco as thousands of people prepare for a gruelling two-day walk to raise money for a cure for breast cancer. As the film explores the history of breast cancer, corporate fundraising, and the presen­tation of breast cancer campaigns in the media, each return to the run makes the effort seem more problematic.